Project Name: Kyoko
Author Name: Stave, Linsey, Evgeniya
Number of COLLAB tokens requested: 1,471,502 $COLLAB
Recipient Address: 0x1C70b7ee11a939622C7127E80c3bBD583038c449
How will the tokens be distributed?
Tokens will be airdropped to users that have completed certain tasks in the Kyoko and Collab.Land communities through the competition introduced below. Tokens will be distributed in higher amounts to the top 15 scorers (event winners) and a base amount will be distributed to all other event participants. Base amounts will be weighted and therefore adjusted by user event placement to incentivize users to engage in the event to the fullest of their abilities.
We will be using a regression to assign rewards. For the top 15 scorers, there will be base rewards. This will be a combination of $KYOKO + $COLLAB tokens.
Specifically, 143,333 $COLLAB tokens would be dedicated for distribution among the top 15 scorers in varying amounts according to their ranking.
That leaves a pool of 1,328,169 $COLLAB that will be distributed to ALL event participants that meet the minimum criteria -- in this case, completing a minimal amount of quests.
According to our anticipated event results (these figures are based upon the real finalized results from Kyoko's previously completed event in January '23), we expect this to be ~30k qualifying participants. This includes the top 15 scorers as well; therefore, it would be ~30k users that $COLLAB tokens would be distributed to. Each individual participant would receive an amount according to their weighted share of event points (“XP”).
Mechanism for distribution:
$COLLAB tokens will be distributed as partial rewards for our upcoming product launch event. It is important to mention that this will be a major launch event for Kyoko and we plan to also incorporate sponsored PR and other external promotions to boost industry awareness for this campaign.
Kyoko will hold an 8-week event that corresponds with one of our upcoming product launches. During the event, Kyoko users will be incentivized to conduct on-chain transactions, which will then be verified using Collab.Land. We will also reward $KYOKO token stakers and holders of the Kyoko Pawn NFT collection – all of whom will be verified by Collab.Land.
In addition to this, we will require users seeking to participate in the event to join the Collab.Land Discord, follow/like/RT on Twitter, follow Medium, and any other strategic platforms that would be beneficial to Collab.Land. Many of our community members also run their own independent DAOs and communities, and we would create an additional task for users to claim extra points in exchange for integrating Collab.Land into their Discords.
While this campaign would be executed under the premise of Kyoko’s product launch, it will heavily rely on Collab.Land verification.
Through this campaign, we would bring higher visibility to the Collab.Land platform, incentivize community leaders to integrate it into their own personal communities, and drive individual users to the platform to verify on-chain transactions.
Timeline:
8 weeks. This will keep the Kyoko community engaged while also driving mid-term users to the Collab.Land platform for verification requests with increasing frequency (this will reinforce trust and goodwill in the Collab.Land verification platform) as well as general awareness through a growth campaign event.
User group being targeted:
A larger amount of token rewards will be airdropped to the 15 event winners. A lower amount of token rewards will be airdropped to all other event participants.
The Kyoko community is particularly strong across Eurasia (Russia/Ukraine), East Asia (China/Taiwan/Hong Kong), SEA (Singapore/Indonesia), South Asia (India), and the US.
We have a mixture of industry leaders and general users in our community.
How many users is this distribution projected to incentivize?
We have ~32k users on Discord and 26k Twitter followers. Our previous mainnet launch event had over 60k participants that conducted and verified on-chain transactions as part of the event tasks. This was without sponsored promotion.
We conservatively project there to be a 2.5-3.5x bump in participation due to our upcoming promotional campaigns, which will include sponsored PR releases, sponsored advertisements, AMA tours, co-sponsorship with our investors (Animoca, Morningstar Ventures, YGGSEA, M6, and more.)
This leads us to project a participation baseline of ~150k-210k wallet addresses. After screening for cybil attacks and other bots, we’ve historically found an average ACTIVE user base of ~20%, which puts our true wallet distribution base at ~30k-42k.
How will this distribution incentivize usage and adoption of Collab.Land?
Through this campaign, we would bring higher visibility to the Collab.Land platform, incentivize community leaders to integrate it into their own personal communities, and drive individual users to the platform to verify on-chain transactions.
What is the benefit of this distribution?
To Collab.Land:
Higher brand visibility, increase in social media following, new server integrations, boost in transaction volumes. Commitment from Kyoko community of ~32k members to continue using Collab.Land as primary verification mechanism.
To Kyoko:
Opportunity for joint Kyoko-Collab.Land events/promotion, new rewards to excite the Kyoko community.
Will your project provide any co-incentives?
This is an important event for us. Kyoko will provide additional $KYOKO token rewards alongside a significant budget for other marketing and promotional activities, such as sponsored PR articles, online ads, etc.
Where will tokens be held once distributed by Collab.Land DAO? (Multisig, onchain DAO, etc)
Tokens will be held by the Kyoko Treasury in cold storage at the address above until time for distribution. For increased transparency, this address was generated specifically for the Collab.Land airdrop and will not be used for any other purpose.